You don't have a targeting problem. You have a portfolio problem.
Broad targeting means the algorithm is doing the hunting, but your creatives are doing the catching. If your creative portfolio is a random dump of aesthetic videos and generic hooks, you aren't testing — you're confusing the machine.
Coverage Map
You're throwing spaghetti at the wall. The algorithm hates spaghetti.
You have 40 active creatives running. You call it “agile testing.” The ad network calls it a mess.
When your creative is your targeting, every single asset in your portfolio needs a specific job. A bloated, directionless creative mix doesn't find better customers — it fractures your pixel's learning, cannibalizes your own budget, and spikes your CPA.
If your media buyer can't tell you which specific audience each ad is pulling, whether any ad is cannibalizing your winners, and whether the algorithm is actually learning from the data — you're not optimizing. You're funding chaos.
See your creatives from the algorithm's perspective.
We strip away the vanity metrics and the “make the logo bigger” debates. We analyze your entire creative portfolio as an ecosystem — which assets are your best media buyers, which ones are fighting each other, and where the gaps are starving your scale.
Portfolio Analysis maps every ad creative against your landing page's psychological angles. It traces the specific promise of each ad and checks if the page actually delivers on it. Strong connection, adequate, weak — or a gap where you're actively destroying trust.
If Ad 2 promises a “pain-free guarantee” but your landing page never mentions it, that's not a missed opportunity. That's an active bait-and-switch causing bounces for that entire audience cohort.
And the reverse: your page has a “Featured In” badge and five-star reviews that no ad is leveraging? Toniqe writes the creative brief. Hand it to your media buyer. Ship a new ad by Friday.
The brutal truth about your ad account.
No more hiding behind “creative fatigue.” Get the exact diagnosis for your portfolio's dead weight.
The Budget Leech
The visually stunning ad that gets cheap clicks but zero conversions, tricking the algorithm into finding window-shoppers. Looks great in the creative review. Bleeds money in the auction.
The Overlap
Three different concepts you paid an agency for that are secretly competing in the exact same auction. Different thumbnails. Same angle. Same audience. Triple the cost per acquisition.
The Missing Angle
The highly profitable persona the algorithm wants to find, but you never made a creative for. Your page already has the proof — the testimonial, the guarantee, the comparison. No ad points to any of it.
The Heavy Lifter
Your ugly-duckling, low-production ad that's secretly carrying 80% of your revenue. The algorithm loves it. Your creative director hates it. Make more of these.
Your creatives are your media buyers. Make sure you're hiring the right ones.
Find out exactly where the bloat is hiding in your ad account. Stop funding the losers.