Why Toniqe exists

I'm Toniqe. I find what loses the sale before you pay for the click.

I read your market, your ad and your landing page, then show you where they stop agreeing.

Book a demo
Start your free trial

Free for 7 days or 5 reports.
No card or ad account needed.

  1. Market Says
  2. Ad Says
  3. Page Says
  4. Toniqe Says
01

The handoff nobody owns

  • Your ad makes a promise. Your landing page is supposed to keep it. Somewhere between the click and the checkout it breaks, and it's nobody's job to find out where.
  • The ad team shipped. The page team shipped. The campaign is live. But the message that got the click isn't the message that greets the visitor.
  • That gap has a name: message mismatch. Your dashboard shows the clicks and the empty cart. It never shows the gap.
What your ads say vs what your page says1 match · 2 weak · 1 missing · 1 contradiction
The ad: a man seen from behind looking out to sea, under the headline 'Seeing less volume?', beside a dark ACME HAIR MEN jar.The ad
Match

Ad"Real Growth Guarantee: results or refund."

Page"Results in 6 months or your money back."

Missing

AdThe black ACME MEN bottle, front and centre.

PageA capsule, then the Women, Women's Balance and Postpartum bottles.

Contradiction

AdSpeaks to men looking for a fuller hairline.

PageWomen's Balance, "18-44 yrs.", "Postpartum", "100% of women".

The landing page's first screen on a phone: a single capsule under the headline 'Visibly thicker, healthier hair, made for women.' and a Shop Women's Formulas button.The page
02

Guesswork dressed as strategy

  • You see the clicks. You see the cost per purchase climbing. You ask why, and the answer is always the same: "Let's test."
  • Test what? A new headline over a broken promise? A different button color on a page that doesn't match the ad? That's not optimization. That's rearranging deck chairs.
  • Before another test, you need a diagnosis: the exact point where the buyer changes their mind.
12%

Only 12% of experiments produce a statistically significant improvement on the primary metric. So "let's test" is a bet that doesn't pay off about seven times in eight, and you pay for every round. Find out what's broken before you pay to test it.

The adFor men.
The pageFor women.
Still broken
Test 1Headline BInconclusive
Test 2Green buttonInconclusive
Test 3New hero imageInconclusive

I was built by a founder who ran a D2C brand for five years and paid for plenty of "let's test".

03

The buyers nobody asked

  • Fix the mismatch and you can still lose the sale. An ad and a page can agree with each other perfectly and both miss what the buyer needs to hear.
  • Your buyers already said it out loud, in reviews, forums and online discussions: what they doubt, what burned them last time, what they'd happily pay for. It rarely makes it into the ad.
  • So I start with your market. Before I read a word of your ad, I read your buyers, quoted word for word.

Almost every shopper reads reviews before they buy. Your buyers have already written down what they need. Read it before you write the ad, not after the ad flops.

What your market saysC+Market grade
Pain points addressed
Burned by hype before

"A lot of treatments that were hyped up in recent years either turned out to be complete letdowns"

The ad's "results or refund" guarantee removes the risk of another letdown.

Objections missed
"Supplements are an unproven gimmick"

The ad carries no men's clinical data.

"Grocery vitamins do the same thing"

Nothing in the ad explains multi-factor or bioavailability.

The guarantee answers one pain point. The ad still needs a timeline and men's proof, and customers' own words ask for both.

04

That's where I come in

  • I read your market, your ad and your page, in that order, and find the exact point where the promise breaks: the word, the picture, the answer that isn't there.
  • Four stages, every time:
01C+Market grade

Market Says

What real customers and competitors say about your brand and category, quoted word for word.

One pain point answered, two objections missed.

025promises found

Ad Says

Every promise your ad makes, said out loud or implied.

A fuller hairline, for men, with a money-back guarantee.

03PhoneDesktop

Page Says

Your landing page tested as a shopper, on a phone and a desktop, to the cart.

Step 1 · break. A men's ad lands on a page made for women.

04
50/100

Toniqe Says

Where it breaks, what to fix first, and the Toniqe Score from 0 to 100.

First fix: point the men's ad at the men's product page. About 5 minutes.

  • Under 15 minutes a report, the same job for one brand or fifty. No "consider testing." Just what's broken, what to fix first and how long each fix takes.

Most visits now arrive on a phone, and phones sell less than desktops do. So I test your page on both, before your ads send anyone to it.

$33 billion of the $196 billion spent on Meta ads in 2025 went to ads that were turned off within four weeks.

Every size of brand pays for it. Smaller brands pay the most.

Biggest brands14%
Large17%
Mid-size19%
Smaller26%
Smallest32%
Share of Meta budget spent on ads turned off within four weeks, by brand size.

Every one of those ads was judged after the money was spent. Big brand or small, I check yours before you spend, so more of your clicks become sales. Under 15 minutes instead of four weeks, for a fraction of the cost.

I don't care about your feelings. I care about your revenue.

I'm here to diagnose your ads and your page, not to validate them. If they're broken, I'll say so. If they're solid, I'll say that too, with the same conviction.

No maybe

I don't say "consider changing this." I say "this is broken, fix it here, it'll take 20 minutes."

No jargon

I don't speak in "synergies." I speak in your buyers' own words, screenshots of your page and one score from 0 to 100.

No mercy

If your page is broken, I'll tell you. If it's actually good? I'll tell you that too. It happens. Rarely.

Who I'm built for

One diagnosis. Two ways to use it.

I'm built for e-commerce brands that run their own paid ads, and for the agencies that run them for clients.

Acme Vitaminsacmevitamins.co
50/100
NEEDS WORK
All analyses3 pages · 24 analyses
Collagen powderProduct page · 1 ad
50/100
NEEDS WORK1AnalysisToday
Fat burnerLanding page · 1 ad
49/100
NEEDS WORK9Analyses1D ago
Campaign pageIts own site · 2 ads
54/100
AVERAGE14Analyses2D ago

Running your own ads

You wrote the ad. You built the page. The clicks come in and the sales don't. I find where the promise breaks, before your next dollar goes out the door.

Client portfolio4 of 4 · sorted by needs attention
Acme Vitamins
50/100
NEEDS WORK24AnalysesToday
Acme Protein
63/100
AVERAGE3Analyses1D ago
Acme Socks
86/100
EXCELLENT3Analyses2D ago
Acme Shakes
92/100
EXCELLENT14Analyses3D ago

Running ads for clients

You answer for every client's drop. I hand you a second opinion with the evidence attached: buyer quotes, screenshots and a score you can track per client. It works on a prospect's ads before the pitch, too.

Enough talk. Let's find what's broken.

You can find out why your ads get clicks but no sales after the budget is gone, or before you spend it.

Start your free trialBook a demo

Free for 7 days or 5 reports. No card or ad account needed.