Psychology Engine

Don't kill the vibe.

Your visitors decide in 3 seconds: Right place? Can I trust this? Worth my time? If your page fails any of these, they're gone. Toniqe identifies the exact psychological friction that's making them bounce.

Trust
Urgency
Desire
Fear

You know they're bouncing. You don't know why.

Your analytics show a 73% bounce rate. Cool. Very informative. Now what? Was it the headline? The colors? The form? The vibe? Google Analytics won't tell you. It just shows you the damage and shrugs.

Most tools tell you WHAT happened. Pages viewed. Time spent. Exit points. None of that explains WHY a human being looked at your page and thought "nope" within three seconds.

Analytics Overview
Bounce Rate
73%
+12% vs last month
Sessions
12.4K
Avg. Time
0:47
Pages/Visit
1.2
¯\_(ツ)_/¯
But why?
What's wrong?
Which part?
73% bounced. Reason: ¯\_(ツ)_/¯

Three questions. Three seconds. That's all you get.

Q1

"Am I in the right place?"

The ad made a promise. Does the page immediately confirm they'll get what they clicked for? Or does it start talking about something else entirely?

PASS

Ad: "Free SEO Audit"

Page: "Get Your Free SEO Audit"

Q2

"Can I trust this?"

Do they see proof that you're legitimate? Logos, testimonials, security badges? Or does it feel like a landing page someone made in 2009?

PASS

Ad: Professional brand imagery

Page: Client logos + reviews visible

Q3

"Is this worth my time?"

Is the value obvious and immediate? Or do they have to scroll through your company history to figure out what they'll actually get?

PASS

Ad: "5 min. Free. No CC needed"

Page: Clear benefit in headline

Fail any one of these, and the back button wins.

See your page through their eyes.

😊
Ad ClickConfident
😕
First ImpressionConfused
🤨
ScanSkeptical
👋
DecisionBounce
Friction Point Detected

The trust broke here. Now you know where to fix.

Toniqe doesn't just check boxes. It reconstructs the visitor's psychological journey from ad click to landing page. What did the ad make them expect? What did they feel when they landed? Where did the disconnect happen?

You'll see the exact moment trust breaks down. The specific element that creates doubt. The precise reason they decided your page wasn't worth their time.

The "why" behind every bounce.

Visitor Experience

  • What the ad promised
  • What they expected to see
  • What the page actually delivered
  • Expectation vs reality gap

Emotional Journey

  • How the ad made them feel
  • How the page made them feel
  • Whether emotions matched or clashed
  • Emotional disconnects identified

Trust Builders & Gaps

  • What's building trust
  • What's breaking trust
  • Missing credibility signals
  • Conflicting messages detected

The Bottom Line

One sentence verdict on what's psychologically broken

"Your ad created urgency, but your page asked them to slow down and read your story."

Your ad was a promise. Your page was a shrug.

Find out exactly where the disconnect happens.

Under 5 minutes. No credit card. No sales call.