Question 1

What exactly does Toniqe do?

Accepted Answer

Toniqe analyzes the message match between your ads and landing pages. You upload your ad creative(s), paste your landing page URL, and we tell you exactly what's broken, why it's costing you conversions, and how to fix it—with specific, actionable recommendations.

Question 2

Why not just use ChatGPT?

Accepted Answer

Is a Ferrari just a Fiat with a different engine? Go ahead, ask ChatGPT to critique your page. It will say "Great job! Maybe add a testimonial." That is useless. Toniqe is trained and designed on 8-9 figure marketing frameworks. We don't want to be your friend; we want to lower your CAC.

Question 3

Who created Toniqe?

Accepted Answer

People who have actually lost sleep over CPA targets. Toniqe wasn't built by a dev team looking for a SaaS idea. It was built by brand owners and marketers who have been exactly where you are. We've felt the 2 AM anxiety of a bleeding ad account. We've burned the cash. And we've also won a lot of cash, once we stopped guessing and started understanding the psychology of the click.

We built Toniqe because we were tired of hiring "experts" who knew less than we did. We wanted the brain of a world-class strategist without the 6-week onboarding delay. So, we built it ourselves.

Question 4

Does Toniqe guarantee results?

Accepted Answer

We guarantee truth. The rest is up to you. If we tell you your offer is buried and your headline is invisible, and you fix it, your conversion rate will go up. If you read the report, get offended, and do nothing... well, we can't fix apathy.

Question 5

What if I disagree with the analysis?

Accepted Answer

Good — question everything. But know this: Toniqe doesn't guess. Every finding is grounded in what's actually on your ad and landing page. We cross-reference your messaging against buyer psychology frameworks, market sentiment from real conversations (Reddit, forums, reviews), and proven conversion patterns from high-performing funnels. If you see something you disagree with, run the analysis again with different ads or check the Market Intelligence tab — the data behind every recommendation is right there.

Question 6

How is this different from other CRO tools?

Accepted Answer

Most CRO tools tell you WHERE people drop off. Toniqe tells you WHY. We don't give you heatmaps and leave you guessing—we give you a diagnosis, a severity ranking, and specific fixes. Think of us as your CRO consultant on demand, not another analytics dashboard.

Question 7

My page isn't live yet. Can I still run it?

Accepted Answer

Please do. Running a forensic report on your page before you spend $5,000 on traffic is the smartest thing you can do. It's cheaper to fix a Figma file than a failed campaign. Simply upload a screenshot of your mockup and we'll analyze it.

Question 8

Can't I just A/B test my way to success?

Accepted Answer

Sure, if you have infinite budget and time. A/B testing is for refining a good funnel. It is not for fixing a broken one. Testing a red button vs. a green button on a page with no offer clarity is like rearranging deck chairs on the Titanic. We stop the sinking first.

Question 9

I'm spending under $5K/month on ads. Is this worth it?

Accepted Answer

Especially then. When every dollar counts, you can't afford to waste 40% of your clicks on a broken funnel. One Toniqe analysis costs less than a single wasted day of ad spend. Fix the funnel first, then scale.

Question 10

How is this different from Google Analytics or Hotjar?

Accepted Answer

GA and Hotjar show you behavior—where people click, how far they scroll, when they leave. Toniqe shows you psychology—why they're leaving, what promise you broke, and what specific words to change. We're not a replacement for analytics; we're the layer that makes sense of it.

Question 11

How long does an analysis take?

Accepted Answer

Typically 2–4 minutes from upload to full report. Single-ad analyses are faster; multi-ad analyses with Market Intelligence and Psychology Engine take a bit longer. You'll see real-time progress as each step completes.

Question 12

I only have one landing page. Is that enough?

Accepted Answer

One page is all you need for one analysis. But here's the thing: if you're running multiple ads to that page, upload them all. We'll tell you which ad has the best message match—and which ones are bleeding money.

Question 13

I already have an agency. Why do I need Toniqe?

Accepted Answer

To keep them honest. Most agency reports are just monthly invoices with extra steps. Agencies love "brand awareness" because it's hard to measure. We love conversions, because it pays the rent. Use Toniqe as a lie detector test for the work you're paying for.

Question 14

How does Toniqe help agencies win more clients?

Accepted Answer

Run a Toniqe analysis on a prospect's funnel before the pitch. Walk in with a forensic report showing exactly what's broken and how you'd fix it. That's not a sales deck — that's proof of competence. Agencies using Toniqe in their pitch process close faster because the diagnosis sells the engagement.

Question 15

Can I use Toniqe for client work?

Accepted Answer

Absolutely. Our Agency Pro and CMO Insurance plans are built for this. Run analyses on client funnels, organize by workspace, and export branded reports. Many agencies use Toniqe as part of their pitch process and ongoing optimization services.

Question 16

How do I manage multiple clients in Toniqe?

Accepted Answer

Agency accounts get client workspaces — separate environments for each client's analyses, reports, and Brand Brain data. Your team can switch between clients without cross-contamination. CMO Insurance adds white-label reports with your agency's branding.

Question 17

Is there white-label or agency pricing?

Accepted Answer

Yes. CMO Insurance includes full white-label reports with your branding, plus custom pricing based on your agency's volume. Contact us at support@toniqe.com for a custom quote.

Question 18

Will this replace my CRO team?

Accepted Answer

No—it makes them faster. Toniqe handles the initial diagnosis in minutes instead of weeks. Your team focuses on implementation and strategy, not staring at heatmaps. Think of us as the MRI; your team is still the surgeon.

Question 19

How does Toniqe fit into our existing workflow?

Accepted Answer

Toniqe slots in at two points: pre-launch (audit before spending) and ongoing optimization (diagnose underperformers). Most agencies run a Toniqe analysis when onboarding a new client, before every major campaign launch, and monthly on top-spend funnels. The reports export as PDFs and the data feeds directly into your optimization briefs.

Question 20

Is there a free trial?

Accepted Answer

Yes. Every new account gets a 7-day free trial with full access to all features — Psychology Engine, Market Intelligence, Ad Showdown, everything. 5 analyses included. No credit card required.

Question 21

What's the difference between the plans?

Accepted Answer

Every plan includes the full analysis suite. The only difference is volume: Reality Check ($99/mo) gives you 15 analyses. Leak Plugger ($249/mo) gives you 50 analyses with 3 team seats. Growth Engine ($399/mo) gives you 100 analyses with 5 team seats. Agency Pro ($499/mo) gives you 150 analyses with 10 team seats and client workspaces. CMO Insurance is custom pricing with unlimited analyses and white-label reports.

Question 22

Can I cancel anytime?

Accepted Answer

Yes. No contracts, no cancellation fees. Cancel from your account settings and your access continues until the end of your billing period.

Question 23

Do you offer annual discounts?

Accepted Answer

Yes, 20% off when you pay annually. That's over 2 months free on any paid plan.

Question 24

What payment methods do you accept?

Accepted Answer

All major credit and debit cards (Visa, Mastercard, American Express).

Question 25

What exactly is an "analysis"?

Accepted Answer

One analysis = one landing page URL + one or more ad creatives analyzed together. If you upload 3 ads pointing to the same landing page, that counts as 1 analysis. If you analyze the same ads against a different landing page, that's a separate analysis.

Question 26

What file types do you support for ads?

Accepted Answer

For image ads: PNG, JPG, JPEG, and WEBP (max 10MB per image). For video ads: MP4, MOV, and WEBM — we extract key frames and analyze the visual messaging alongside your landing page. You can upload up to 5 ads per analysis on Reality Check, or 10 ads on all other plans.

Question 27

Does Toniqe work with video ads?

Accepted Answer

Yes. Upload your video ad and Toniqe extracts the key frames, analyzes the visual messaging, and evaluates message match against your landing page — just like it does with static ads. Supported formats: MP4, MOV, and WEBM.

Question 28

Can I import ads directly from Figma?

Accepted Answer

Yes. Toniqe has a built-in Figma integration. Connect your Figma account, browse your files, and select specific frames to analyze — no exporting or downloading required. Great for testing ad concepts before they go live.

Question 29

What is Market Intelligence and how does it work?

Accepted Answer

Market Intelligence scans real conversations from Reddit, forums, and review sites to understand what your target audience actually thinks, worries about, and wants — before they ever click your ad. Toniqe then cross-references this sentiment data against your ad messaging and landing page copy to identify gaps between what people care about and what you're saying.

Question 30

What is the Psychology Engine?

Accepted Answer

The Psychology Engine analyzes the cognitive and emotional triggers in your funnel. It evaluates trust signals, urgency mechanics, social proof placement, and persuasion patterns to tell you not just what's broken, but why visitors aren't converting from a behavioral psychology perspective.

Question 31

Is my data secure?

Accepted Answer

Yes. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). We don't store your ad images permanently—they're analyzed and deleted. Landing page screenshots follow your plan's retention policy. We're working toward SOC 2 compliance.

Question 32

Do you integrate with Google Ads or Meta?

Accepted Answer

Not yet—but it's coming. Right now, you manually upload ads or import from Figma. Direct integration with ad platforms to auto-pull creatives is on our roadmap.

Question 33

Can I export my analysis reports?

Accepted Answer

Yes. Every analysis can be exported as a detailed PDF report. The export includes your Toniqe Score, all issue breakdowns, severity rankings, and recommendations — ready to share with your team, clients, or stakeholders.

Toniqe FAQ

Just find out what's broken.