Creative Anatomy

Know the winner before spending a dime.

Give Toniqe up to 5 ads. It ranks them by how well your page backs each promise, tells you why the winner wins, and shows what each ad is missing.

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The usual way to find a winning ad is to pay for the answer.

Run them all, wait, and read the results after the spend. By then the weaker ads have used up budget, and the results say which ad won without saying why.

The adsAll of them go live.
The spendSplit across every one.
The resultsWhich ad won. Not why.
The budgetSpent on the losers.

Each ad ranked by message match. How well your market and your page back its promise.

Each ad gets its angle, a score, what landed and what didn't. The winner card says why it wins and by how much. When two ads tie, the report says so and names what separates them. Videos get a timeline of their key moments and what is said.

  1. 01

    Your market.

    What buyers want to hear, so an ad that speaks to it ranks higher.

  2. 02

    Each ad, read in full.

    The picture or every key moment of the video, the text and the voiceover.

  3. 03

    Checked against your page.

    Promise by promise.

  4. 04

    Ranked.

    With the reason behind every place.

What you see in the report.

The Creative Anatomy section of a real Toniqe report for acmeclear.co: three video ads ranked by message match. Ad 2 and Ad 3 tie at 82, both on the pain point angle; Ad 1, a creator's social proof video, is third at 76. Each card shows its angle, its score, six parts from promise to audience, what matched and what did not land. The winner card: Ad 2 wins narrowly, with the same match strength as Ad 3 but no claim the page can't back up. Run Ad 2 as the control, and Ad 3 only after the page adds its vegan badge.

  • Every ad, scored, with its angle, what matched and what did not land.

  • Why the winner wins, by how much, and what to do with the runner-up.

  • Videos, moment by moment: the hook to the call to action, with what is said in each.

Portfolio Diagnosis

You don't have a targeting problem. You have a portfolio problem.

Your ads side by side: the angles they cover, where they overlap, the buyer groups no ad speaks to, and the strengths on your page that no ad uses yet.

The Portfolio Diagnosis section of the same report. The Coverage Map follows each ad's promises to the landing page: Ad 1's social proof reaches the page adequately, Ads 2 and 3 strongly on the pain point angle, and two promises are not delivered, Ad 1's capsules and Ad 3's vegan claim. Under it, four cards: the questions the page cannot answer; page assets no ad uses, such as a banner citing 628 clinicians and 280 reviews at 4.8 stars; three buyer groups no ad speaks to; and the overlap between Ads 2 and 3, aimed at the same lifter.

  • Every angle, counted, with how many of your ads run it.

  • Page strengths no ad uses, proof your page already has.

  • Buyers no ad speaks to, found in what your market says.

  • Overlap: ads aimed at the same buyer with the same message.

Ad Copy

Rewrite every ad in your buyers' words. One new set of copy for each ad.

For each ad, a new primary text, headline, description and call to action, written from that ad's angle and what your market says, with character counts for the ad platforms. Ask for a different direction and it writes again.

The Ad Copy section of the same report for the two tied ads. Each ad's preview, then its new copy: the headline 'All The Gains. None Of The Bloat.', 33 of 48 characters; descriptions of 23 and 28 of 38 characters; and a Shop Now button. Under each, why the copy works, four and three gaps addressed, and a box to tell Toniqe what to change, with Regenerate fresh and Copy all.

  • New copy for each ad, with a character count on every line.

  • Why the copy works, and a box to ask for a different direction.

Prefer to do it the old way? Follow these steps.

The old way, by hand

  1. 01For each ad, write its one main promise and its angle: price, result, proof, identity or problem.
  2. 02Check whether your landing page backs that promise on its first screen.
  3. 03Rank the ads by how well the page backs them, and launch the top ones first.
  4. 04Look for angles your page supports that no ad uses yet. Those are your next ads.
  5. 05After launch, compare your ranking with the results to learn what your market rewards.

The Toniqe way

Toniqe ranks up to 5 ads per report in under 15 minutes.

Questions about Creative Anatomy.

It ranks your ads by message match: how well your market and your landing page back each ad's promise, which you can check before the spend. The winner card says why it wins and by how much, and when two ads tie, what separates them. No ad account access is needed.

Yes. Toniqe reads every key moment of the video, the ad's text and the voiceover, and shows a timeline of what is said from the hook to the call to action.

Portfolio Diagnosis lays your ads side by side: the angles they cover, the ads aimed at the same buyer with the same message, the buyer groups in your market no ad speaks to, and the strengths on your page no ad uses yet.

Up to 5 in one report, as images, video or Figma designs.

It writes new ad copy for each ad's angle: primary text, headline, description and call to action. The design stays with you.

Find your strongest ad before you pay to find it.

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Free for 7 days or 5 reports. No card needed. · Plans are on the pricing page